El deporte

puede salvarte

Continuing with the positioning we developed for Sprinter,
we decided to take it a step further and present sports as a true problem-solver for everyday life.
To bring this to life, we created the character of Jeremy Sprint,
the sports preacher, who spreads the “gospel” of the benefits
of exercise – no matter the reason behind it.
A national TV campaign where humor takes center stage,
aiming to highlight the importance of integrating healthy habits
into people’s daily routines.

Client: Sprinter
Agency: Rosebud
Role:  Art Direction / Creative Direction
Awards: La Lluna 2019 Oro en Producción Audiovisual / Plata en Campaña Integral / Plata en Estrategia de Campaña /
Plata en TV y Cine / Bronce en Social Media.