EPIC Fitness
Boutique

"Epic" has two main meanings.
On one hand, it's a literary genre that’s part of universal literature, and on the other, it’s tied to heroic events and extraordinary dimensions.
How do you create a brand with this name? Simple—by drawing inspiration from one of the most iconic symbols
of all: the trident.

Pictograms
developed from the brand architecture to represent the different classes offered by the gym.

Client: EPIC Fitness Boutique
Role: Concept / Brand Design