Hellofriend

To launch the 3rd Season of Mr. Robot, we decided to create a social media campaign that would speak the same language as its protagonist, one that would resonate with the target audience (a bit "special") and make them want to engage in the conversation.

To do this, we started posting messages in binary code on Twitter, and the results came quickly...

A zero-cost campaign that, by the end of the first day, had over 1,000 retweets, 1.4K likes, and 285 messages.

Client: Movistar +
Agency: WYSIWYG
Role: Concept / Art Direction