Fallas 2024

To carry out the advertising campaign for Cervezas Ambar
during Las Fallas 2024, we focused on highlighting
the fallero artists, key figures of the festival who are often among the most overlooked.

In the first phase, we launched a special edition of beers
with customized labels, which focused the art direction
on showcasing different aspects of the craft:
sculpture, painting, and modeling.
This was complemented by a graphic campaign displayed
on billboards, in bars, and on public transportation.

Ambar Hall of Fame

In the second phase, we focused on recognizing
the work of three historic fallero artists under
the concept "Ambar Hall of Flame."
In addition to the graphic campaign displayed on billboards and public transportation, we created three ninots depicting the artists working on their most iconic fallas, which were later used in the audiovisual campaign. These figures eventually became part of the Museo Fallero in València.

Pepe Martinez Molla

Caridad Pinto

Regino Mas

Client: Cervezas Ambar
Agency: La Mujer del Presidente
Role: Concept / Art Direction / Creative Direction
Illustration: Borja Bonaque