La Nueva Cartera de la Ministra

We wanted the Minister of Education to be less of a politician
and more of a teacher, so that she understands families better and helps them exercise their right to freely choose
the comprehensive education of their children, with real equality of opportunity and within an educational system that truth be plural. So that, What if we start
by transforming her briefcase into a teacher´s one?

Client: Yolibre.org
Agency: La Mujer del Presidente
Role: Concept / Art Direction / Creative Direction