Only for children

The ANAR Foundation manages the unique European phone number 116 111 in Spain, dedicated to supporting children and teenagers in situations of risk. This helpline, exclusively for minors, offers confidential and anonymous assistance—ensuring that
no one else will know they’ve reached out for help.

Considering the average height of adults and children under 10, we crafted two separate messages. Through an outdoor lenticular display, adults see an awareness message, while children are shown a message offering support, along with the phone number.

This child-focused message went viral, achieving 10 million views in its first weekend and gaining widespread media attention globally.

Adult range of vison in red

Children range of vison in red

Client: Fundación Anar
Agency: Grey Madrid
Role: Concept / Art Direction 

Awards

Cannes Lions. Outdoor. Bronze - Media. Shortlist - Promo. Shortlist / 2013
El Sol. Special Jury Mention - Outdoor. Gold - Media. Gold / 2013
El Ojo de Iberoamerica. Outdoor. Silver / 2013
Epica Awards. Outdoor. Silver / 2013
Eurobest. Outdoor. Bronze / 2013