This is Horchata.
Not Tiger milk.

In December 2018, Spain awoke to the shocking news that somewhere in the UK a new drink made from tiger nuts had been "discovered". They called it "Tiger Milk".

The British media hailed this drink as the "new vegan milk". However, in Spain we already know the drink made from
tiger nuts very well, it is our traditional horchata.
Even worse, whilst the "discoverers" referenced an ancient African recipe, they mention of our traditional Valencian beverage.

This was so outrageous that we decided to launch a protest campaign and went straight to the home of horchata, Alboraia. There, we filmed local farmers, who told to British people, in English and with certain level of irony, of some
of the world´s oldest inventions. From this we showed that horchata has a very long histoy and made fun of the British attempt to sell a great new "discovery", which in reality is our beloved horchata.

Client: DO Chufa
Agency: Rosebud
Role:  Art Direction / Creative Direction
Awards:
El Sol. Plata en Relaciones Públicas / Asuntos Públicos, gestión de crisis
y lobby.
cdec. Ideas. in book.
La Lluna 2019. Oro en Social Media. Plata en RRPP / Bronce en Eficacia
cdec in book.