Falleracam

For the 2022 Fallas campaign of Arroz La Fallera, we decided to give people the opportunity
to experience the famous "Cremà" from a privileged viewpoint: just like the Fallera Mayor
of a falla.

To achieve this, we created the Falleracam,
a device integrated into the jewel worn by the fallera on her chest, which was used to broadcast the "Cremà" live to the public television of Valencia.

Client: La Fallera
Agency: La Mujer del Presidente
Role: Concept / Art Direction / Creative Direction