Wikipaella
New Identity

Wikipaella is a non-profit cultural association dedicated to defining, promoting, and defending the classic rice dishes
of the Valencian Community, both locally and internationally.

In 2023, it decided to renew its image to make it more modern and better suited to the needs of new formats.

Faced with this challenge, I created a synthetic brand
that captures the essence of authentic Valencian rice dishes: paella and fire, using the “W” from the brand’s name
as its foundation.

Client: Wikipaella
Agency: La Mujer del Presidente
Role: Concept / Brand Design /
Art Direction / Creative Direction