Trina_Naranja_Zero_Aventurera

Launch campaign

For the relaunch of Trina’s communication in Spain and Portugal,
we were tasked with developing cartoon characters inspired by ones from a French brand under the Schweppes Group, while also creating
a fresh concept to appeal to a younger audience.

We designed the personalities and looks of each character, and worked closely with Frank Burton Studio to bring them to life, crafting unique and engaging stories that would capture the attention of our target audience.

naranja_prota_revision_CGI copia
Trina_Naranja_Zero_Hipster
cartel_mandarinador_V3
POSTER

Client: Trina
Agency: WYSIWYG
Role: Concept / Art Direction 

Awards

Premios El Chupete. Best Production / 2015
Premios El Chupete. Best Mascot / 2015